Natrelle - YouTube

The Client: Natrelle is a breast implant manufacturer who markets to women interested in either augmentation or reconstruction of their breasts.

My Role: Art Director & Video Editor

The Job: Natrelle's YouTube channel consists mainly of patient stories and plastic surgeon interviews. Over 2 years I created 40+ videos for the channel, from attending the production shoots, reviewing transcripts with my team and putting storyboards and rough cuts together, to post-production editing, color and sound correcting, and ultimately providing the final exports for sharing on YouTube. Below are a handful of the videos I worked on.

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In addition to the video development, I worked closely with our team to develop a strategy for rolling out videos on a regular cadence, and determine the best ways to utilize the footage.